Note the statement at the end of the NYTImes article:
But antitrust concerns could be eased if the new company positions itself less as a conglomerate of ad agencies and more of a data company competing with businesses like I.B.M. and Facebook, Mr. Wieser wrote.
This might mean VELT could be an acquisition candidate. However, I distrust VELT's management. I think they would reject any reasonable offer. 3 or 4 per share would be more than generous given the current price of the stock, but I think the CEO/CFO would reject it. The bidder should take it to the shareholders, who would be more than happy with 3 or 4/share.