Ross is a hotshot CFO from a 6.8 billion dollar company and now works for a company with a 66 million dollar market cap. Why would he choose to join; muchless stick around Velti if he knew the company was going to go under. He would have resigned by now to save his reputation.
This is perfect for him. He joins a company when everyone says it's going to go under and when it inevitably goes back to being a 500+ million market cap company he'll look like a business genius. He'll probably orchestrate the sale of Velti like he did with Sybase and finally move on to become a CEO of something big.
The top executives are all very smart and very experienced. The fact that they're still there is a testiment to their belief that the company will survive and thrive.
At this point j, it doesn't matter who is the top gun. You can have the most experienced CEO ... I mean hell, not sure Buffet could turn this company around unless he invested. It's like saying a new president could eliminate 5 trillion from the def. during his term. This company has been driven into the ground by those that were appointed. They've lost their top sales force, COO resigned, their debt is beyond what we are even aware of, they're losing client base, not paying their creditors or employees ...... I mean come on
That seems like a lot of conjecture. Lost top sales force? Says who? COO resigning was a good thing. Again, who says they're losing their client base? They ARE paying employees and they're behind on developer payments because of their DSO issue, not because they're negligent.