Velti's Mobile Marketing is still $120-150M revenue
Forget all about Ads! Just the mobile marketing side which is growing and now that the mess is behind can put more energy and focus on is the where you should focus on. The Stock is broken but the company can be saved and prosper. Just get rid of this freaking CEO already and lets get that $80M in cost savings into this fundamentals. IMO we will run after the earnings announce which will show that Velti's mobile marketing side is still a valuable growing play and the cost savings have been realized. That would make this play a value play. Current manipulation of the stock is nearing the end. Long hands will prevail.
Net is not top line. Revenue is based on sales of the product not after the cost of goods sold. Regardless they need to fix their overall margins and get above 60 percent. The whole push into wholesale ads with Mobclix has hurt them all around. It was a good decision to get rid of it.