Velti and Leading Bookmaker, Ladbrokes, Sign Two-Year Mobile Messaging Partnership
London, UK - November 25, 2013 - Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, today announced a two year deal with leading bookmaker, Ladbrokes, to provide its cloud-based mobile messaging platform, mGage Communicate Pro, to Labdrokes' retail division.
Brands, such as Ladbrokes, are embracing mobile now more than ever as an opportunity to engage with their customers. Through an interactive user interface, Ladbrokes can set up multi-step campaigns based on individual user behaviour, to send personalised communications to their opted-in customer base. Two-way communication between Velti's platform and Ladbrokes' existing back-end system is enabled through the platform API, allowing easy back-office integration.