Looking at the sneaker industry, there is a huge interest in collecting sneakers. Nike is a leader with their line of Air Jordan's and Lebron. A release of hard to get sneakers will be out on May 25. All Sneakerheads are looking forward to this date. Nike will make $$$ with these $160+ sneakers. This will help their quarter numbers. There will be a reality show(s) on the sneaker collection "Sneakerheads" craze.