NKE will be added to the Dow Industrials average this month and that means the first week of October, index funds including pension funds that buy the "Dow" will be buying NKE as part of this basket. This may boost the price of Nike. My expectation as a private investor is that NKE will reach and exceed 70 in the coming 6 months. There may be a market correction at some point but even so this would provide a buying opportunity. Today there was a runup, then there may be a technical pullback (buying opportunity) and after things settle down the stock should start ratcheting up toward 70+. That's my expectation and personal investment goal for this stock.