I bought NIKE and Under Armour at much lower prices and happily so. I don't see an "either-or" choice between these, since they are leading the sector as a pair. Nike is in China already, Under Armour has a "stealth" strategy underway in China (according to news reports). Lots of growth potential for both companies. If retail sales this Xmas are lower due to the one month government shutdown, NKE and UA would seem to be safer plays in retail since they are sectors that are favored by families for gifts.