NKE remains a momentum stock and leader in its category/market. They raise dividends consistently. Their 5 year growth targets are ambitious. There is a large stock buyback program.
Most analysts have strong buy or buy ratings on NKE. The average Price Target is 81.55. The most recent target adjustments have raised the target to 84-88.
I bought shares at 66 and wrote January covered calls which was a good strategy. More recently, I bought shares at 77 and am holding for 2014 appreciation. Soccer and the Olympics are coming - these have raised SG&A costs which some pundits point to but these include higher marketing costs related to these terrific sports sponsorships which will keep the brand (and margins) rocking the market.
I also own Under Armour, which shares the duopoly position with NKE - UA's higher priced techwear has benefited NKE and the emphasis on higher tech fabrics and styles has helped increase margins.
These are a few of the fundamental reasons why I own NKE and intent to hold into 2014.
Today Nike's competitor Adidas announced they are appointing an executive to compete against Nike - which is confirmation that Nike is their chief competitive threat. Also, Nike has announced that more than half a dozen patents were recently issued, in a variety of product categories - this protects their innovation stream which is exceptionally strong. Innovation in techwear - smarter sports monitors and watches, new types of athletic equipment, techwear...lots more. I acquired more NKE today.