I remember when I was younger and we were visiting my dad's brother's family. I remember my Uncle telling my dad that he had bought an athletic wear company called Nike and recommended to my dad to buy. My dad did not buy. Over the years that investment aided in the wealth of my uncle. He ended up owning a couple strip malls in Florida, warehouses in Pennsylvania, a winter home in Florida, a private lake in PA for fishing, and had a summer home in the mountains outside Scranton, PA. My Uncle has since passed on. I had bought Under Armour when it first came out. But made the mistake of selling to early. A really big mistake. Could be retired now on UA. From when I bought it at around $12 it has gone to around $90, split 2 for 1 and has gone back over $100. As long as the good news continues for INO I AM NOT MAKING THAT MISTAKE AGAIN. Follow the path of investing of my Uncle.