Does Herbert Hainer having taken up the Bayern Chairman role increase or decrease his focus on the Adidas brand during these challenging times? Will Mark King's appointment from TaylorMade chief to North America's Adidas president (fresh off a Q1/2014 38%(!) net revenue decrease for Taylormade) help or hurt the struggling Adi North America business? Wasn't it Hainer that once confidently proclaimed: "Soccer is Adidas' "Birthright"? Is the Euro going to get stronger or weaker? Is this a two horse race, or a one horse race? Sell Adi, buy NIKE.