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NIKE, Inc. Message Board

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  • rameshdamani rameshdamani Dec 3, 1997 6:21 PM Flag

    NKE in ASIA

    Is anybody concerned that Nike was beaten out by Adidas as the shoe sponsor for next year's Soccer world cup?

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    • From my knowledge of the Nike, Nike was not beaten out by Adidas as the shoe sponsor for next year's Soccer world cup. As a matter affect Nike is sponsoring some of the world best soccer teams including the U.S. and some of the teams from South American countries, and Europe.

      • 1 Reply to StockMaster_1
      • I'm with you on this. I've heard Phil Knight talk about the priorities for Nike, and among the top ones are: building a presence in world football; and increasing penetration in Asia. They've also locked up some prominent US soccer players and established a presence in youth soccer, so these investments should yield dividends over the long haul.

    • Adidas is synonynous with football... so much so in fact that no football fan ever notices them. The BIG brand prescence at next year's World Cup will be NKE. Why?

      1. Because they are providing the exclusive kit for BRAZIL, runaway favourites for the trophy.
      2. Ronaldo, Brazil player, world player of the year and God in football shoes is "owned" by NKE.

      Forget Adidas, NKE will rule in France.

      Now does that mean the stock will rise? Hmm?

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