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NIKE, Inc. Message Board

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  • StockMaster_1 StockMaster_1 Dec 3, 1997 8:16 PM Flag

    NKE in ASIA

    From my knowledge of the Nike, Nike was not beaten out by Adidas as the shoe sponsor for next year's Soccer world cup. As a matter affect Nike is sponsoring some of the world best soccer teams including the U.S. and some of the teams from South American countries, and Europe.

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    • I'm with you on this. I've heard Phil Knight talk about the priorities for Nike, and among the top ones are: building a presence in world football; and increasing penetration in Asia. They've also locked up some prominent US soccer players and established a presence in youth soccer, so these investments should yield dividends over the long haul.

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