I'm a 17 year old and I know what my peers like: the swoosh sign. There is no brand that can match apart from coca-cola. The recent decrease is only a buying opportunity for the prudent investor. Most people just think of it as a shoe business in the states. Actually it is their apparel business and its operations in Asia (specifically in Hong Kong) that impress me the most. NO one wants anything without the swoosh. Only 17 times earnings for a company with this kind of brand power?? Too good to be true!