on the 18th, nike will announce its earnings for the quarter. does anyone have any ideas if estimates will be met or do you think earnings will be lower? if they are lower by a little, do you think there will be a big sell off? i may put in a stop loss just to protect myself from getting caught if it does. maybe get back in when the "dust settles" if that occurs.
Reebok already said that it would fall short of street estimates because of sluggish domestic sales.
Not sure if the same applies to Nike. Afterall, NIke is still the market leader. But if Nike does fall short of expectations, it will probably crash and burn. Putting in a stop sell is a very good idea. I think I would do the same.