Hey - think for a minute - what's the most recognized brands in the world? Coke, McD's, and Nike. This one was neck and neck with Reebok only a few years ago - and now look. They're already into basketball as we know. But what about golf, soccer, football, and even hockey. I turned on the sports channel the other day - Australian rugby...(and Nike of course.) This one has an open season on one of the world's fastest growing industries - Sports! Buy some shares and sit back and enjoy the ride. Yes there may be short term earnings disappointments, but the future for this one could not be better. Look at the last ten years. Also take a look at the cash flow - better than your own printing press I'd say.