Nike stock has been in a steep slide for months. The bad news has already been factored into the price. Historically, Nike bottoms and then returns to its rising ways quickly. Nike will continues to grow worldwide at an unprecedented pace for the size of this company. All other footwear/apparel companies are so far behind this company in terms of cash flows, management effectiveness, brand recognition and momentum, it makes me laugh when the naysayers come out of the woodwork.
Shorts have enjoyed the past 6 months. But remember they call it short because you can only hope to make money on the short term and then better get out.
I'm not sure why investors of NKE are selling off. I bought the stock at 48 and I am still very confident. Expect the stock to rebound beginning in late February and continuing through May. Retailers typically rebound in the spring, when the Christmas season profits are reported. My advice, anything under 40 for NKE is an exceptional buy. If you don't believe me, just take a trip through your neighborhood shopping mall. Everybody between the ages of 5 and 25 is wearing NKE apparrel! Good luck!
Earnings for the past quarter is one thing. Reading the earnings report gives an impression of ever slowing down demand for athletic footware and apparel. Reebok said the same thing. Negative growth in earnings and bookings for next quarter don't bode well for this stock. Are NKE holders going to be hit by the sector slowdown. Increased expectations are like salt on the wounds.