I applaude NBC, but still very disappointed with Nike and their senior management team for lack of judgement, and appropriate response (I assume Denson does not have small children... very patronizing comment too!!!). When did stockholder meetings become focus groups for children/family reaction??? Maybe this costly advertising debacle is indicative of the more deep rooted corporate financial performance concerns with Nike as of late???? I hope that Nike is fined, and shoe sales drop... putn' on my NB's as I write. Anxious to see if Katie C or Bob C say's something tonight regarding this advertsing/PR blunder during the Olympic broadcast....
PS I was one of the first to post on this issue.. big relief
Monday September 18 5:16 PM ET NBC Pulls Ad Parody of Horror Movie
By WILLIAM McCALL, AP Business Writer
PORTLAND, Ore. (AP) - Nike Chairman Phil Knight said Monday that NBC has pulled one of the athletic shoe giant's commercials - a ``slasher'' movie parody - from the television network's Olympic advertising lineup.
The ad begins with distance runner Suzy Favor Hamilton (news - web sites) spotting a man in a hockey mask, much like the ``Jason'' character from the hugely popular ``Friday the 13th'' movies, preparing to attack her with a chainsaw.
Hamilton runs off and keeps up such a strong pace the masked attacker collapses in wheezing exhaustion. The tag line at the end of the ad says: ``Why sport? You'll live longer.''
The ad drew laughs from the crowd at Nike's annual shareholder meeting in Portland on Monday, along with a second ad featuring Olympic cyclist Lance Armstrong using mouth-to-trunk resuscitation to revive a circus elephant that quit breathing.
The answer to the question, ``Why sport?'' in the Armstrong ad is ``Healthy lungs.''
An NBC spokeswoman in Australia had no immediate comment on the Hamilton ad.
But Nike vice president Charles Denson said company officials were disappointed in the response.
``I guess we felt it was a little ironic,'' Denson said, because ``they (NBC) preapproved the ad before it ran in the Olympic spot.''
Earlier, at the shareholder meeting before it was learned the ad had been pulled, Denson responded to an audience question asking whether the ad might be seen as encouraging violence toward women.
He said it was simply intended to be a parody and that Hamilton had fun filming the ad.
``We have a history of making controversial ads, and we certainly have succeeded in that,'' Denson said.
My opinion may not be unbiased, but it is fair. I was never been a Nike basher until I saw the commercial. All I hear from the Nike VP is that all the shareholders thought the commercial was very funny, and that NBC preapproved the commercial, so it must be NBC's fault that it aired. Never mind that NBC was counting $ as it judged the spot. Are Nike's and NBC's opinions of the commercial fair and unbiased? I don't think so. My kids used to wear Nike soccer cleats, but never more. Anything but - and that is my fair right to chose.