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Apple Inc. Message Board

  • thompson_97 thompson_97 May 5, 2003 5:19 PM Flag

    A Story

    I was at an Apple Store on Friday, May 2nd, just checking out the 23" Cinema Display that I'm itching to purchase. I was not far from the checkout counter which is front and center, not far from the entrance, when I overheard an interesting conversation...

    ========

    Apple Representative at Counter: Welcome to the Apple Store, can I help you find anything?

    Customer (appearing hurried and uncomfortable): I have a question about this Apple music web site thing that I heard about.

    Apple Rep: Sure, I'll try to answer it.

    Customer: I don't want to sound too pissy, but can you tell me when Apple is going to make it available to us Windows users?

    Apple Rep: Well, we are supposedly working on a Windows port of iTunes for later in the year...

    =======

    The conversation was pretty short and boring from there, with the scene ending as the Windows user, looking like he was going to be flogged for even stepping into the Apple store to begin with (as if his brainwashed friends would not approve), hurried straight out of the store without looking at anything but the exit. Just before he turned around, though, I did hear a sound that seemed like an impatient grumble.

    This told quite a story for me. Here was a died-in-the-wool Windows guy who scoffs at just about everything Apple, yet is getting "pissy" because he wants to have access to the iTunes music store. And he wants it badly enough to foray into an Apple-dense neighborhood.

    If he can do it, then I wonder what the fence sitters will do?

    Way to go Apple. This is going to be huge.

    Thompson

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    • Just bringing up a 3 year old conversation I had with dell_rox. This was from before the iTMS was made available to Windows users.

      Read the thread and notice which people had the right vision of the future and which ones did not (e.g. dell_rox). That is still true today.

      Anybody that thinks the Apple digital entertainment story is over has another thing coming. Can anyone offer a vision of the future in which Apple is not an important player in content distribution? I thought not. Better jump on board then.

      Thompson

    • The conundrum is that if it were good enough to be a Mac, then it would also be good enough to hurt sales of higher-margin products.

      Apple seems inent on increasing marketshare by making better products and offering better services. Unless it's the case that we're going to be less reliant on technology with the passage of time, then there will always be a place for superior products.
      ----------

      GK, I think Apple has been clever in positioning their products and differentiating them with such factors as CD-RW/DVD drives, Super Drives, faster CPUs, AirPort Extreme, FireWire 800, Bluetooth, memory sizes, hard drive capacities, faster BUS speeds and level caches, etc.

      Essentially as I see it, someone can buy into the Mac experience for $999 with an eMac or iBook. That is a fair price to pay for a consumer machine loaded with some great software, excellent design and quality workmanship.

      If anyone wants a Mac experience it is just $999 away. For the $400 they save buying a PC those people are missing out on a system that works 120% all the time.

      For those who like challenges there is always Windows.

      God Bless them all.

    • by: technogeekhacker
      05/05/03 09:22 pm
      Msg: 280705 of 280731


      Why no $600 Mac? Because Apple does not compete on cost. Competing on cost is a necessity in the Wintel world. Not so with Macs. The fact is that Mac users will obviously pay a premium for well designed products that work.

      By this argument I assume you think that Mercedes should put out a 3 cylinder car to compete with the Ford Fiesta?
      --------

      I think Apple is competitive with both the $999 eMac and iBooks.

      For $400 more than a PC a Mac customer gets OS X Jaguar, iLife software, AppleWorks suite of apps, Quicken, Stuffit, some games and a quality built product and a computer that is ready to go right out of the box.

      Hey, I'd take a 4 cylinder Mercedes 2-door coupe or sedan for $15,000. But I wouldn't get power and heated leather seats, a sunroof, great stereo, etc. No Michelins either. But as long it didn't look ugly and had the Mercedes trident logo on the hood and fancy grille I guess I shouldn't complain too much.

      Don't get the idea I'm promoting a $600 Mac, I'm not.

      . . .

      The conundrum is that if it were good enough to be a Mac, then it would also be good enough to hurt sales of higher-margin products.

      Apple seems inent on increasing marketshare by making better products and offering better services. Unless it's the case that we're going to be less reliant on technology with the passage of time, then there will always be a place for superior products.

    • Actually, the Smart Car is a product of Smart, a division of Daimler-Chrysler. This car will not wear a Mercedes badge. Why? Because you don't sh1t where you eat. That would compromise the brand.

    • I think with clear channel on board, we will be seeing live streaming concerts from Europe on the iTunes Music Store (iTMS), It would really be cool if you could stream the concerts strait to iDVD, Id pay $15 bucks to do that!

      Art

    • "If he can do it, then I wonder what the fence sitters will do?"

      thompson, my guess is there are a substantial number of people sitting on the fence with cash in hand watching and waiting for the right moment to ponce like a crazed cat when they feel driven enough to purchasing a Mac.

      Apple with their Music Store is again trying to make that happen. As customers watch from afar they will be drawn in like a magnet to see what Apple is all about today.

      Apple has successfully baited them first with the sensational iPod which was released for Mac users first and upon popular demand then for Windows. Dell was driven to action by their customers in offering iPods on their website. With Music Store it is a replay of the same thing, Mac users first, Windows users by year end.

      Apple has the best OS on the market today with OS X Jaguar, they have the best designed hardware on the market today, the easiest system to use, virtually bug free, virtually virus free and non-intrusive like Windows.

      Apple's pricing is well aligned with PCs for similar features and Apple has the digital technology on their side, something Windows users have to wrestle with on their PCs.

      Is the time right for a switch? Well, I think so, but that is not important here, it is important how the would be switchers views this. Time for Apple to do some research and find out.

      Go Apple.

      • 1 Reply to technogeekhacker
      • <Apple's pricing is well aligned with PCs for similar features and Apple has the digital technology on their side, something Windows users have to wrestle with on their PCs.>

        The one thing apple lacks is a true low-end "teaser" model. Dell, Gateway, etc., can get people thinking about a PC for $500. Of course, that computer doesn't do much cool stuff (it may be adequate for many, but not anyone doing movies, music, etc.). They tell you that, and all of a sudden, you're spending $1500-2000, which would buy a mac. But since Apple doesn't have a crappy low-end machine to draw people in on price, they may never have the opportunity to make that sale.

        So, here's hoping as they introduce new models, they'll keep the low-end ones around as well, with even lower prices.

 
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