Besides the immature rantings of the geaks and omni-present debbie downers of the world, this is another marketing home run by Mr Jobs. Sleek as they come... As far as the plunging price, just think mutual fund manipulation, shorts, and nervous-ninny retail 'holders running scared. Stop losses shoulda been taken down or never even started on this gem. Hold aapl tight, dollar average down on your cost per share as (if) the price falls and eventually delight. Hmmmmm... No debt, billions in cash, innovation, outta this world earnings,... And, yes, go out and get that iPad and revolutionize your den, living room, deck, furnished basement and the like.... Only way to lose, really, is to sell and, of course, stick with a BB, IBM clone "pc" and/or Kindle.