Recent

% | $
Quotes you view appear here for quick access.

Apple Inc. Message Board

  • germantrader71 germantrader71 Apr 9, 2010 6:28 AM Flag

    iAD and its potential

    just made an back of the envilope calculation on iAD:

    Apple is betting on 1 bln ad impressions per day for iAD
    guessing now that they receive 1 Cent per ad impression (there are wide ranges for cpm's, working with a guessed 10 USD CPM looks ok given Apples potential to come up with very targeted adds)
    gives 3.65 bln in iAD revenue
    Apple receives 40% of it, which gives 1.46 bln USD
    now Apple wil incur cost for hosting etc.

    but at least 1 bln USD in profit might look achievable

    Any Thoughts???

    SortNewest  |  Oldest  |  Most Replied Expand all replies
 
AAPL
130.94-1.71(-1.29%)10:48 AMEDT