it really depends on how you look at it. The way my generation looks at it is that no other product matters. If its made by apple we will line up and buy it. If its not we won't. XOM is a great company as oil fuels the world but that will one day disappear as well as alternatice enrgy is being heavily researched and a lot easier to figure out than the cure for cancer. Apple can stay on top of being the best producer of consumer prducts for a very long time. Everything in this market is overpriced but one should not get too badly burned holding on to a stock like apple.