Apple Inc (AAPL) (383.58 +9.86) Aug 26 (Reuters) - Tim Cook has big shoes to fill and he can't do it by just pushing out snazzier versions of the iPhone or iPad. Apple Inc's newly minted CEO needs a revolutionary product to prove he has the chops to succeed Steve Jobs, and that may be a full-on assault on the living room by as early as 2013, analysts and industry experts say. Jobs has called Apple TV -- a 4-inch-square box launched in 2006 that connects your plasma or LCD TV to the Web -- a hobby, but it is also one of the rare missteps in the course of Apple's meteoric ascendance. If Cook can succeed where Jobs has failed, he would put to rest questions over whether he has the vision to lead Apple, in addition to widely respected operational skills. "The TV is the obvious gap in Apple's product line up," CCS Insight's John Jackson said. "There's pressure to constantly innovate, (but) there's more than sufficient momentum at Apple right now that they don't need to reinvent the movie screen (Thomson Reuters 02:20 PM ET 08/26/2011
I sure AAPL will go along just fine for a few years until the Jobs innovation momentum runs out, then its all downhill.
Do you think someone like John Sculley, or Gil Amelio, or Tim Cook has the vision (and guts) to push an iPhone into a market saturated with cellphones? No way in hell. These conventional type managers will try to upgrade existing lines and optimize profits on existing products until innovative competitors make them all obsolete.
I've been saying the same thing. Tim Cook is nothing special. He is just another MBA who's moved up through the ranks. Jobs has been carrying him for the past 13 years.
Tim Cook is better suited to run a company like Oracle or IBM. Apple is more reliant on creativity and innovation. Personally, I feel that if Apple ever loses Jonathan Ive, Apple will be in some serious trouble. If Apple had lost Tim Cook, he would have been easily replaced with a corporate operations guy from another tech firm.