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  • rightdon53 rightdon53 Oct 2, 2012 6:02 AM Flag

    AAPL: Time to buy?

    Apple may launch a Mini iPad come October 17. And that's a very big deal.
    While the iPad appeals to enterprise, doctors, and even pilots, the Mini aims at a different audience. Think children and casual reading.
    This Mini isn't going to have a "mini" effect on Apple.
    Presented correctly, this may become the must-have present for the Holidays.

    Sentiment: Buy

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    • With the Mini, Apple can target a much wider audience. Imagine a less expensive tablet bearing the Apple logo. Stores would be able to sell a premium branded tablet at very affordable prices. The result: You wouldn't be able to keep them on the shelves.
      During its last first quarter, Apple sold 15 million iPads. With a Mini, Cupertino could triple that number this quarter.

      Sentiment: Buy

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