I have been pretty negative on AAPL actually made good money on puts from the last downturn. That said I think you are wrong. A ipad Mini or smaller version will do well for apple. I have a large disposable income but have never purchase and iPad for myself (purchased one as a gift) because I have no need. A macbook air fills that space. But a small tablet would be attractive, easy to hold in my big hands, and easy to bring with me along side my macbook air. In addition would be a great size to use as a remote for many apps, Sonos, Insteon lighting (indigo) and others. Kids will love this product too and parents will buy it if it is priced correct.