first purchased last year in the 390's. sold half at 670's then the rest 620's (on its way down from 704).
I still think apple stock will recover around earnings time. right now things are not looking good.
if some miracle happens and this stock makes a bounce these couple of days, i'll probably still stay away. don't get sucked in. the whole stock market is really bad and nothing but bad news for apple.
Sentiment: Strong Sell
I posted my losses before doing so again just to show the ruin this mindless selling spree has caused. (or maybe I am the mindless one). Twice this year I gave up $80K in gains. So that makes my total $160K of gains wiped out for 2012. I am doing something right (making money) and doing something totally wrong (not keeping it). Last two weeks, it has gotten worse, I think I am down another 25K and this is real loss and I am extremely #$%$ off!!! Still own Nov 17 calls and Dec calls. Just waiting to pounce on this at 523. Watch how it bounces off that neckline. The big funds will not want it to cross that level. If it does, we will fall fast below 200 towards 466. Not happening because PE at that point will be like 5 half that of the average stock. Value players will step in.
I bought 900 shares when it was around 290. But I know some bought it back in 2003 at around 17. So, not all lost money. But if you got in at 700, then you have to be patience. AAPL must post solid earning next quarter; otherwise, it could slide back to 400.