Watch for the Major Short Squeezzzzzzzzzzzzzzzzz POP !
Again, there are no shorts, only overleveraged Hedge Funds who will have to show the money soon.
As for the company, they grew lazy and used to huge margins, they forgot to invest in innovation. Instead they overpayed analysts, bloggers, lawyers, ... wich results in a phone wich isnt much different then it was almost 5 years ago.
Apple stood still, bathed in champagne and ate caviar for breakfast but meanwhile the world continued to evolve.
It happened so many times before. Appl wasnt very good at being king of the hill. Very bad actually.