I know this is simplistic, but there comes a point when all companies pretty much max out...Microsoft comes to mind. Now the largest company in the world by market cap in a landslide, how much bigger can AAPL get? They have pretty much already fully captured the smartphone market share, now competitors like Samsung are making comparable models at a lower price and starting to chip away at the lead. Their products are expensive..and nothing innovative is on the horizon this holiday season, so trying to market an overpriced IPAD Mini. I have a I-Phone 4 already and have no plans to replace it anytime soon- the I-Phone 5 really doesn't add that much in my opinion.