Were they telling you it wasnt a good investment then and trying to save you a $200 loss? Nope they waited till $575 to tell you to get out. Now they want you to sell so they can have your shares before the blowout earnings reported at the end of January 2013.
Go look at the chart from December 10th 2011 to March 2012. The beat on earnings in January 2012 will be bigger in 2013 especially with a new Iphone, Ipad, Ipad mini and international sales. Try a more like a 40% move not a 7% move.