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Apple Inc. Message Board

  • mccormat mccormat Dec 15, 2012 6:53 PM Flag

    Shanghai Experience

    Hi guys. I was in Shanghai on Friday and Saturday and spent a few hours each day in the Apple store and the China Telecom rally. I was on Nanjing Rd. mid-morning both days. I must say at first I was a bit surprised especially at the China Telecom event. People seemed more interested in the video games and the perfomers than the iphone. I proceeded to Apple store which was packed, but no line or chaos. After observing what was being purchased I started talking to one of the employees. He was from the states and was very generous with his time answering my questions. I told him how I was surprised at how orderly everything was and that I was a little disappointed in the lack of enthusiasm. This is when he explained to me about the ireserve process. Nobody can walk into an Apple store and buy an iphone 5 or a 16GB ipad mini. They must purchase online and then can pick them up at store. This is also true for the China Telecom, you couldn't purchase at the rally, it had to be ordered online. The lead time for a i5 is 24 hours from the time of purchase online. I was told that the mini was selling extremely well and was their biggest seller before the i5 was released. I also saw a lot of people buying the new ipad and Macs. The Shanghai store gets 20 - 30K customers a day and talking with a number of employees they were estimating Friday and Saturdays numbers around 50,000. I was also told that people did start lining up on Thursday night, but they had employees there to tell people that lining up wouldn't get you and iphone 5 and they had to be reserved online. That being said the store was selling a lot of i5's and other products. By my estimates there seemed to be about 10-15 sales going on at any one time. I don't know what that equates to, but there was definitely robust sales happening.

    I was shocked when I saw the market reaction later that night and the headlines. There was one article with a headline like "Apple Loses Cool Factor in China." Base on my experience during my travels over the last two weeks in China this could not be further from the truth. There have been countless times over the last month that I pulled out my iphone 5 in Cambodia, Vietnam and China and crowds would form around me to get a look at it.

    Sorry for the long story, but I thought I would share some of the reality in the world and call out the fabrications by the media.

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