Apple has the best ecosystem. From what I understand Apple get 30 cents for every dollar app sold. It seems as more iphone and ipad customers grow so will their profit. So even if they discount their products at the stores, they will do well with ecosystem. I just bought an ipad 2 from target at 399 and got 50 dollar gift card plus 5 percent off. I already in 2 days spent 10 bucks on apps and planning to spend more.
I am not long or short but interested to hear from you people more on their ecosystem.