How will Apple ever come with another innovation. They decided to use google maps because they could not fix their own map disaster.
The current iphones and ipads are already built into the stock. If they could not fix their own map app after sending emergency workers into rivers and forests, how are they going to come up with anything to make the stock rise. Use the #2's phone map app because the supposed greatest programmers in the world cannot fix a software app. That means that it was bad enough to scrap, that if they thought it was good enough at one point that is a problem in itself. The competition was fast at work (Nok & Msft) while apple was acting like they were the gods of technology and nothing ever would need to be made again. Guess what, along comes a tablet that you can work on and play on (Surface Pro). Guess what along comes a phone (Lumia 920) That the Chinese are rushing stores to get at. I worked hard for the money in my IRA that holds qqq heavy in app and feel like these guys got lazy real lazy and I did not wake up quick enough to get the hell out earlier. I also hold msft & nok.
Do you know how hard maps is to do? Google has been working on this for 7 years and currently has over 7,000 people working on this. The maps failure speaks volumes to Scott Forstall's hubris and arrogance. Firing him was one of the best things Tim Cook has done to date.