ok, here is the bullish scenario. here is exactly what needs to occur.
Gross Margin Guidance: Cook needs to give guidance substantially increasing gross margin expected for remainder of 2013, similar to 2010. If he guides back above 40% after the initial launch of the new products, analysts will reprice stock.
Unit sales of Iphones, preferably sales abroad, MUST subtantially come in north of wall street analyst models (note, NOT apple's guidance).
you get those 2 things from Tim Cook, and longs will see 700 by mid year.
the critical one is gross margins. You need to dispell the new wall street fears of gross margin compression.