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Apple Inc. Message Board

  • dave72picks dave72picks Jan 5, 2013 5:07 PM Flag

    Apple margins on the mini:

    Run between 40% & 55% depending on the config:
    Computerworld - The new iPad Mini costs Apple just under $200 in materials and manufacturing, an analyst said today, putting an exclamation point on the company's devotion to high profit margins.

    IHS iSuppli, which regularly tears apart electronic devices to estimate a "bill of materials," or BOM, pegged the lowest-priced iPad Mini's component costs at $188, with an additional $10 to account for manufacturing. The total of $198 does not include other costs, such as research and development, marketing or capital expenses.

    With the 16GB iPad Mini's retail price of $329, the $131 represented a margin of nearly 40%, slightly higher than the 37% margin iSuppli estimated Apple earned on each third-generation iPad when that model debuted last March.

    The more expansive configurations -- 32GB and 64GB -- add even more to Apple's bottom line, said Andrew Rassweiler, iSuppli's senior principal analyst for teardowns, in an interview today. Calling Apple's incremental cost for the additional memory "almost insignificant," he and his team put the extra income at $90 for the 32GB, $162 for the 64GB device, both above and beyond the $131 for the 16GB model.

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