Everyone expects Samung to extend its lead over Apple in 2013. Samsung has a wider variety of handsets in terms of both price and screen size. It also commands a greater geographical exposure, particularly in emerging markets where pre-paid plans are the norm and many people cannot afford high-end phones. Thirdly, Samsung's status as the undisputed leader for several key smartphone components - including display, processor and memory chip technologies - reinforces the likelihood that its future smartphone models will be equipped with cutting-edge technology. For example, Samsung's pending transition to smartphones with unbreakable and flexible AMOLED screens is one important development likely in 2013.