A stock split would help matters. I'm sure that this is an tired old request.
I believe that despite it not adding any value to existing shareholders, the company, etc., that a stock split will help invigorate trading to the upside. There are many small investors who would love to own APPL but are afraid of its high share price. Even Warren Buffett, who was adamantly against splits, ended up splitting Berkshire two times now over the past 10 years (?). I don't understand the reluctance, aside from just not wanting to hassle with anything that might work on the stock price but not the company's intrinsic value.