One news item that has been buried is the new option for Chinese customers to use a 2 year payment plan with interest rates from 0% to 8.5%. This will make Apple products affordable for many more people without reducing prices or margin.
AAPL dove off the cliff big time the last two quarter earnings - this quarter AAPL will dive all the way down to 400 if any hint of compressed margins or down guidance - 100% certainly will happen... why do you think big funds staying away from AAPL right now???
Guidance has NEVER been upbeat. Guidance is always low and will be low again. The problem over the past few quarters is that they can't significantly beat their low guidance anymore. I'm hoping for a surprise and pray they are above the whisper but the future guidance will dog them out.... again.
guidance had better be good or else stock is going to tank like not tomorrow. even if last quarter was spectacular, lousy guidance will tank stock price big time. drop will be epic if they miss AND guide lower.
Upbeat guidance, no matter what is all everyone is looking for right now. Everyone knows the quarter will be great, it's the forward guidance that will drive the stock higher or lower.
To me, there's so much bad news already priced into this stock that it should gap up, no matter what the news! Then again, the options don't really expire until the day after our earnings call, so expect downgrades to keep the stock around $500 at least until the 25th.