Umm, Siri? Voice activation is the future of all search. AAPL can plug whatever relational database they want into siri. The key is to control the user interface, which AAPL has done.
Holy #$%$! You're right!
I've just gone and divested my portfolio of all companies that do not have search engines. How can you hope to run a successful business without one? I've been, as you suggested, asleep at the wheel.