Man are you folks delusional. AAPL was the exemption from the rule of the everyday cruelty of the stock markets. It had darling status and was the "It" stock for years; so you may have just forgotten that this is how the markets work. "It" status is gone, join the real world. This is nothing new. 10% is nothing for a miss and reduction as AAPl has given. They even have reigned in their guidance practice in preparation for reduced goals. Really a go-go mover like AAPL should have a 15-30% hit before this is over. Then try again next quarter like all other companies on the public markets.
Trend break spotting is all it's ever been. it's a game-plain & simple. You don't get emotionally involved with the company. You look for a price breakout & jump on it & hope the uptrend or the downtrend continues. It's that simple & nothing more. It's simply a game of trends-bottom line.
Sorry falcon, the market is hi-jacked by greed and media manipulation since 1999. It's sad. Easy to tell, just watch the market and be a contrarian, you will increase your chances of making some money (which is more difficult day by day).
Yes it is sad, so my new new years resolution is to tune out all analists spewing on about fundamentals and sales and full stores or product pipelines, RIM and AAPL prove that, and so did the 13 cents NFLX POSTED TODAY for a monster cyalis rise...