I would buy some Apple if the price per share were about 1/10th ($44.00 per share today?).
At todays price of $440.00, I can't afford to have Apple in my holdings.
I like to sell options against my holdings...At $440, (@ 100 shares) Apple would exceed my
guidelines" representing too large of % of my total holdings.
Gottal have at lest a 100 shares to sell those options.
I think more small investors would buy into Apple if the share price were right.