Ignore the shorts, hold for 6 months, if you haven't recouped by then, you may want to consider selling... if you can afford to, average down now, or closer to $400... I think we're going to bounce the current range for the next week or so... If AAPL is able to hold its margins, we should see some bump after next earnings...
ask yourself. would you buy another apple share at $615? if the answer is yes, keep it.
if the answer is no, sell it, and buy something that you think will pop
cut ur loss and move on. that's investing 101
Take a look at Microsoft story of transition from growth to value stock to gain a model what is in store for AAPL.
MFST dropped after topping 1999, in 12 months from $60 to $21, a 66% loss;
the stayed for 12 years between 38%-63% range (Fibo!) of the top price;
so, after AAPL will rebound and fill the GAP just created by this panic, in 1 week to 510-$520,
it should drop in 6 months to $260, and then oscillate for 12 years, between $260-$440.
This $440 will remain a very strong Resistance, after AAPL falls thru below it.
But first: Sell next week at $510.
Keep in mind the story with Microsoft also corresponded with Antitrust litigation against Microsoft. That was the downfall of Microsoft. Thank you government. Now a different story is going on with Apple. They are going to have to shorten product cycles on certain products but overall they are still making tons of money. They even made big money during bad economic times(maybe it shows characteristics of value stocks). The street just wants a new entry point and this stock will be off to the races. Never been an apple shareholder but I am buying and will continue to add.