I guess they know by now that buy and hold forever of one stock doesn't really work. Oh sure, there's still lots who bought way back under $100, but they are going to be outnumbered by the recent underwatwer margined buyers. It's kind of crazy to see the market reward a stock like AMZN while it trashes AAPL. You know now that it was always just about growth, not P/E. AAPL's growth is slowing and this means a painful transition to value stock. As long as AMZN grows sales(not P/E), the $ will flow into it. Quite an amazing lesson in stock market mentality.