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Apple Inc. Message Board

  • traderapple traderapple Jan 27, 2013 1:40 PM Flag

    I was Long and Lost a Ton

    I still Love Apple the company, just not the Apple stock (at this time).

    How do you cut the losses?

    1. Get out before you lose more
    2. Don't get emotional after losses
    3. Re-think your Long strategy
    4. Go Short (but this is very hard to do)
    5. Find another place to invest (if you still have money left)

    The problem with doubling down is that you don't know where the bottom is! And you just end up losing more and more of your hard earned money. In the past, I have used that strategy, and lost even more.

    You can't change the momentum for a particular stock. It's governed by larger institutional holders and hedge funds. You can only be part of that momentum, can't change it.

    And when the momentum is downward, you can only hope that it turns around in your favor. In the absence of any new news, that is almost impossible.

    As I said earlier, I still Love Apple, but just don't like the Apple stock at this levels.

    Sentiment: Hold

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