Mystery Shopper Survey Says UK Retailers Pumping Samsung Phones..
A mystery shopper survey carried out in the United Kingdom found that Samsung's Galaxy S III was the most recommended smartphone among eight of Britain's leading electronics retailers.
The Telegraph reports that the survey, performed by Informa Telecoms and Media, looked at smartphone
recommendations from sales attendants at John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse, and Phones 4 U. The researchers found that the Galaxy S III and Galaxy Note II were most often recommended, even though they've been on the market longer than Apple's new iPhone 5 and other handsets from Nokia and HTC.
The researchers asked attendants to recommend three smartphones or tablets from among their offerings. Only 3 and Phones 4 U recommended Apple smartphones, with both recommending the iPhone 5. Still, other manufacturers fared worse; Motorola reportedly saw very few recommendations, and Research In Motion's BlackBerry offerings were also snubbed.
In addition to attendant recommendations, the survey also scored manufacturers on whether smartphones were advertised in store windows or in-store. They found that Apple and Samsung products were just as likely to see window or in-store promotion, despite the discrepancy in recommendations.
In reporting their results, Informa noted that the higher rate of Samsung recommendations could possibly boil down -- in part -- to individual employee biases, including possible higher commissions on sales of Samsung phones. Samsung's greater range of smartphone options could also have an effect, as the iPhone is Apple's only smartphone offering.
The entire food chain, from Samsung manufacturing to end retailer, is supported by Samsung's ability to sell lower-priced products due to S. Korea's low wage structure. That's it in the nutshell, and is very hard to beat on economic terms alone. Apple's been able to become the giant that it is because of their superior innovation and quality. But ultimately, the retail consumer determines who the winner is, and now it looks like Samsung is having their "day in the sun". Apple will have to innovate once again with a new line of phones (for one) to steal market share back.
Can they do it? They're bringing out several new iPhone models this year, and that coupled with their big blitz into new carrier markets, may swing them back to prominence.