The point is, even though a Chevy or Kia or Toyota will drive 80% as well as a BMW or Lexus or Rolls, the whole market is not buying simply on "Lowest price". Some are willing to pay thousands even $10,000s more for a car that looks better and performs bit better (lets face it a BMW is only a bit faster around a track than a sportier model Ford). Same is true of Smartphones. NOT EVERYONE WANTS THE CHEAPEST PHONE --- AND THOSE THAT DO, ARE NOT GOING TO SPEND MUCH ON ITUNES or APPs. ANYWAY. Which is why Apple makes over $10 Billion just from those (which Android phone sellers don't). Android Phone sellers also won't make $7 - 14 Billion per year, Apple makes on its Cash.