Dividend and company that made 13 Billion is strategy. Basis is 1989 purchase. 13,000 engineers, billions in cash, huge R&D budget, negative sentiment every day from CNBC, iAuthor/iBooks taking over classrooms/education, highest retention of any electronic device... Stock price and company profits disconnect only for short periods. Rational investing is not day trading. I own companies for decades, not quarters. Public companies are held to short term results, when long term planning/investing provides real results. Do not cut the goose open to find more golden eggs.
I do not invest on hope or faith, that is not logical. Results based on $$$ made is logic.