Despite Samsung’s rivalry with Apple, both companies maintain a strong presence in the smartphone market. Unfortunately for Samsung, it appears that Apple is back in the lead. Strategic Analytics reported that fourth quarter results shows that Apple still has it. They also mentioned that this is the first time the Cupertino-based company earned the lead spot for mobile shipments.
Neil Mawston, executive director for Strategic Analytics reported, “Apple’s success has been driven by its popular ecosystem of iPhones and App Store, generous carrier subsidies, and extensive marketing around the new iPhone 5 model.” The fact that Apple Inc. (NASDAQ:AAPL) still sells their older models like the iPhone 4S and the iPhone 4 for steep discounts helps the brand in a significant way.