Smart not to waste money with such high costs. Most SB commercials are stupid so best not to get lumped in with them. Also, a lot of people are drunk and more interested in the game so commercials are not that effective.
Apple DID have an ad on the SB. They paid the Samsung agency to produce the stupidest ad shown. So Samsung, having copied Apple products, now copies Dunkin Donuts in hiring LeBron James as a shill. And did you catch the Asian-bashing mockery of the company name, "Sam Sung" in the dialog between the two actors? That will go over big in Seoul.
Earlier in the day, on my gym treadmill, I saw a History Channel story of how, in the midst of WW2, Joseph Goebbles had the brilliant idea of making a movie on the Titanic disaster, to suggest England was similarly going to sink and take alll lives aboard. But when it was done, he realized it was more a statement of the incompetence of the Third Reich than a statement on Britain, and it never was shown in Germany. The director was suspected of having sabotaged the movie, and committed suicide in an SS prison.
As I watched the Samsung BB ad, I wondered if somewhere on Madison Avenue, some creative director was booking a one-way to Nepal, just ahead of his Korean client's henchmen.
A clown is born every day. AAPL doesn't need to spend wasted millions on ads to make 48M people to buy their iPhone.No need to make stupid ads when you sell 23M iPads 5M Mac's get a clue worthless basher