Thu, Jan 29, 2015, 5:57 PM EST - U.S. Markets closed

Recent

% | $
Quotes you view appear here for quick access.

Apple Inc. Message Board

  • getintoh20 getintoh20 Feb 5, 2013 12:49 PM Flag

    Sterne Agee’s Shaw Wu this morning reiterates a Buy rating and a $715 price target

    Sterne Agee’s Shaw Wu this morning reiterates a Buy rating and a $715 price target on shares of Apple (AAPL), writing that while the “greatest turnaround and growth story of the past decade” is not over for the company, nevertheless, the company has to take some steps to “reclaim high-end leadership as iPhone 5 isn’t viewed as high-end anymore” and “get more aggressive in the midrange” of smartphones.

    Wu argues Apple’s flagship smartphone offering, the iPhone 5, is losing the perception battle of “high end“ in the market with phones that have larger screens:

    In many markets, the 4.8- inch (Samsung [Electronics (005930KS) Galaxy S III) to 5.55-inch (Galaxy Note II) form factors are the new high-end of the market where the iPhone 5 is viewed as mid-range but with a high-end price.

    Apple needs to take risks more, he thinks:

    Sure iOS, iTunes, and the App Store are great but it is clear that many customers want larger screens. AAPL has obviously had a lot of success over the past decade with the same strategy but we think the company needs to think different and not be afraid of taking risks. We see the iPad mini as such an effort.

    And Apple needs to make what should be its mid-range smartphones, iPhone 4 and 4S, more broadly available:

    The iPhone 4 and 4S are highly desired by many but not as widely available as they could be. The company itself admitted on its conference call that it is supply constrained. From our supplier checks, we believe this isn’t because of components but because iPhone 4 and 4S manufacturing capacity had been scaled back in favor of iPhone 5

    SortNewest  |  Oldest  |  Most Replied Expand all replies
 
AAPL
118.90+3.59(+3.11%)Jan 29 4:00 PMEST

Trending Tickers

i
Trending Tickers features significant U.S. stocks showing the most dramatic increase in user interest in Yahoo Finance in the previous hour over historic norms. The list is limited to those equities which trade at least 100,000 shares on an average day and have a market cap of more than $300 million.