The Bottom Line
Would you buy an iTV? A recent survey found that consumers would be willing to pay about 20% more for a TV that has the Apple logo on it. That is good news for Apple. Whether iTV will be a full-blown TV, a replacement for your current set-top box, or nothing at all, remains to be seen. The public is waiting for Apple to be a market disrupter once again. One thing is certain: Apple has a wad of cash larger than some small countries. If anybody can do it, it’s Apple!