I noticed yesterday on the Jan 2014 $400 options I own, the premium spiked about 10% throughout the day. Normally, if AAPL goes up $3, my options would go up around $2 (obviously, more complex than that, but it's a rule of thumb). If AAPL is even, my options are usually down around $0.50. Yesterday, when AAPL was even, my options were up $2. I couldn't explain it. Then, the blast off happened. I'm not sure if they're related, but that's the only time I've seen the options do that.
I honestly think the stock was going to float to its fair valuation anyhow. E is just a good catalyst. No matter what it's 'short' sighted to be betting against the world's largest cash holding and technology leading company.